<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[My Site]]></title><description><![CDATA[Mysite]]></description><link>https://www.patricemurrayconsulting.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Mon, 13 Apr 2026 03:33:28 GMT</lastBuildDate><atom:link href="https://www.patricemurrayconsulting.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Building a Better SDR Foundation]]></title><description><![CDATA[Building an effective SDR function requires more than hiring the right people - it depends on having a clear, structured approach to how the role operates. Without that structure, new hires often rely on guesswork, messaging becomes inconsistent, and pipeline generation can feel unpredictable. This is where having a defined guide (thin SDR Quickstart Blueprint) can make a meaningful difference. At a basic level, it provides a shared foundation: how to understand target customers, how to...]]></description><link>https://www.patricemurrayconsulting.com/post/building-a-better-sdr-foundation</link><guid isPermaLink="false">69c5207660f0b8e1134d74e3</guid><pubDate>Thu, 26 Mar 2026 12:45:37 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d5fa52_bb4640f0c30e4436a0e2a3935bd51ed6~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>pmmconsultingco</dc:creator></item><item><title><![CDATA[Is Your B2B Funnel Actually Working?]]></title><description><![CDATA[Call it a funnel, flywheel or revenue engine. Whatever framework you prefer, it’s ultimately about one thing: your prospect’s journey. On paper, the model looks straightforward - Marketing generates demand, SDRs qualify, AEs close. But in reality, it’s rarely linear. Buyers self-educate, they enter mid-cycle, they revisit vendors and disengage and return. The path to a decision isn’t clean or sequential - and when your internal process doesn’t reflect that, friction shows up fast. Pipeline...]]></description><link>https://www.patricemurrayconsulting.com/post/is-your-b2b-funnel-actually-working-or-just-messy</link><guid isPermaLink="false">699ef00fdcfe76b0f2d24b73</guid><pubDate>Wed, 25 Feb 2026 13:39:59 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d5fa52_e0a2d44668534986990dfa78b337abc7~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Patrice Murray</dc:creator></item></channel></rss>